At Aqualyze we understand the importance of keeping personal information private and have updated this policy to comply with the May 2018 General Data Protection Regulations. Aqualyze are committed to:

Keeping your information safe and private

Not selling your information

Providing ways to manage and review marketing choices

This Privacy Policy explains what happens to any personal data that you provide to us, or that we collect from you whilst you visit our site. It also outlines your rights under the GDPR and provides contact details should you have any further queries or complaints.


Cookies provide information regarding the computer used by a visitor. We may use cookies where appropriate to gather information about your computer in order to assist us in improving our website.

We may gather information about your general internet use by using the cookie. Where used, these cookies are downloaded to your computer and stored on the computer’s hard drive. Such information will not identify you personally. It is statistical data. This statistical data does not identify any personal details whatsoever.

You can adjust the settings on your computer to decline any cookies if you wish. This can easily be done by activating the reject cookies setting on your computer.

Where we collect personal information from

Information is collected from this website via cookies, enquiry forms, chat, requests to get notified and some pages where content is downloaded. Information may also be collected from telephone calls and email exchanges.

The information collected includes:


Business email and telephone number

Company name, address and job role

Bank details

Marketing preferences

Consent options

Products you have shown an interest in

Pages visited

Things we have learnt from communications and continual improvements made

Transactional information e.g. quotes

This website is secure via a SSL Certificate to allow information provided to be encrypted, protecting it from interception by unintended recipients.

How we use your personal information

We use the information that we collect from you for legitimate reasons and, if purchasing products, for contractual reasons. The legitimate reasons are:

To provide information to you that you request from us relating to our products or services.

To provide information to you relating to other products that may be of interest to you. Such additional information will only be provided where you have consented to receive such information.

To inform you of any changes to our website, services or goods and products.

If you have previously purchased goods or services from us we may provide details of similar goods or services, or other goods and services, that you may be interested in.

To communicate and fulfil order requirements.

To review and improve our performance.


You will only be contacted or sent relevant marketing materials where consent has been given via the website or verbally e.g. through conversations at exhibitions, meetings and telephone calls. This consent can be withdrawn any time via opt-out buttons on email correspondence or through contacting us via our email address or telephone number at the top of the homepage.

Who we share your personal information with

We use third-party processors to store the data collected from this website and provide information on how visitors use the site. There is no automated decision making based upon the information collected.

We do not sell your data, and will not disclose your personal information to any other party other than in accordance with this Privacy Policy and in the circumstances detailed below:

In the event that we sell any or all of our business, to the buyer.

Where we are legally required by law to disclose your personal information.

To further fraud protection and reduce the risk of fraud.

Sending data outside the European Economic Area

Personal information is processed and stored outside the EEA, but only with an organisation that is part of a Privacy Shield. This is a framework that sets privacy standards for data sent between the US and EU countries. A contractual agreement is also in place to ensure this does not impact your individual rights under the GDPR.

How long we keep your personal information

We only keep your personal information for as long as consent is given for sending you information, or for as long as you are a customer. After consent is withdrawn or you stop being a customer, we may keep your data for up to eight years. This is so we can respond to any questions or complaints and show we treated you fairly.

Recorded telephone calls used for training are only kept for six months.

Right to object

You have a right to object to the processing of your personal information for the legitimate interests listed in this Privacy Policy. Please contact us via the email address or telephone number provided on this website should you wish to object.

Rectifying, deleting and restricting

You have the right to rectify information if it is inaccurate or incomplete.

You have the right to be forgotten and have your personal information deleted from our records.

We can restrict the use of your data so it is only used for certain things. You can ask us to restrict the use of your personal information if it is not accurate, when considering whether objections to legitimate processing are valid, or if it is no longer relevant but you want us to keep it for use in legal claims.

How to get a copy of your personal information

In accordance with the Data Protection Act 1998 and GDPR, you have the right to access any information that we hold relating to you, free of charge. Please send any requests to and we will get back to you within 30 days.

You also have the right to data portability and to support this, your personal information can be provided in an Excel format.

Third party links

On occasion we include links to third parties on this website. Where we provide a link it does not mean that we endorse or approve that site’s policy towards visitor privacy. You should review their privacy policy before sending them any personal data.

How to complain

If you are unhappy with how we have used your personal information, please contact us at

You also have the right to complain to the Information Commissioner’s Office (